ROAN Fragrances Privacy Policy

ROAN Fragrances Privacy Policy

Last Updated: 02/15/2024

This Privacy Policy (“Privacy Policy”, “Policy”) describes how ROAN Fragrances (Wayfarer Inc. d.b.a. ROAN Fragrances) (“ROAN Fragrances”, "we", "us", or "our") collects, uses, discloses and safeguards your personal information when you interact with us online, including visiting or making a purchase from www.roanfragrances.com (the “Site”), using our service, or otherwise communicate with us (collectively, the “Service”).

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Service, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Service, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Service.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date and take any other steps required by applicable law.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Service. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Service may include:

Contact Information & Personal Identifiers including your name, address, phone number, email, date of birth, account name and password, social media handle
Demographic Information including your age, sex, and gender
Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
Commercial Information including the products or services you have purchased, returned or considered, and your product preferences.
User Content including the information you choose to include in communications with us, including reviews, imagery, videos, articles, survey responses, comments

Some features of the Service may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Service ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account (if applicable), including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Service.

Information We Collect through Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our Site and Service, including Shopify, Klaviyo, Launch Fulfillment, and others.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders.
When you visit our Site, open or click on emails we send you, or interact with our Service or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Service in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Service and advertising on our Site and other websites.

Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Service and register an account (if applicable), you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

Communicating with you. We use your personal information to provide you with customer support and improve our Service. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

How We May Utilize Cookies

Like many websites, we use Cookies on our Site. Cookies are small text files that websites place on your device to uniquely identify your browser or to store information or settings to your browser which allows us to remember you when you return to our website and provide you with personalized experiences and advertisements.

We use Google Analytics to evaluate the use of our website. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a Site, what pages they visit when they do so, and what other websites they visited prior to visiting our Site. We also use Google Analytics Advertising Features, including Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers. First-party cookies collected by us or our vendors (such as Google Analytics) can be used together with third-party cookies or other third-party identifiers (such as Google advertising cookies). For information about Google’s privacy practices, please refer to the Google Privacy Policy: https://policies.google.com/privacy.

Our online store is hosted on Shopify Inc. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Service (including to remember your actions and preferences), to run analytics and better understand user interaction with the Service (in our legitimate interests to administer, improve and optimize the Service).

We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can edit your cookie preferences at any time by editing your browser settings. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Service, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.

Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners, including Shopify and Google Analytics, to provide services and advertise to you. For example, we use Shopify and Google Analytics Advertising Features to support personalized advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Service, our rights, and the rights of our users or others.

We may collect and disclose or may have collected and disclosed your personal information to certain categories of third parties, as described below.

Categories of Personal Information	Categories of Third Parties to Which We May or May Have Disclosed Personal Information for Business Purposes
Contact Information & Personal identifiers: name, home and billing address, email address, telephone number, date of birth, account name, customer number, social media handle, IP address	Vendors and third parties who perform services on our behalf or provide services to us (such as Internet service providers, payment processors, fulfillment partners, customer verification providers, customer support partners, data analytics providers, customer information management providers, legal and accounting services and other technology services) Business and marketing partners Affiliates
Demographic and Protected class information: sex/gender, age	Vendors and third parties who perform services on our behalf or provide services to us (such as Internet service providers, payment processors, fulfillment partners, customer verification providers, customer support partners, data analytics providers, customer information management providers, legal and accounting services and other technology services) Business and marketing partners Affiliates
Order and Commercial Information: shipping address, records of products ordered or considered, product preferences, other purchasing or consuming histories; and payment information	Vendors and third parties who perform services on our behalf or provide services to us (such as Internet service providers, payment processors, fulfillment partners, customer verification providers, customer support partners, data analytics providers, customer information management providers, legal and accounting services and other technology services) Business and marketing partners Affiliates
User Content: reviews, imagery, videos, articles, survey responses, comments	Vendors and third parties who perform services on our behalf or provide services to us (such as Internet service providers, payment processors, fulfillment partners, customer verification providers, customer support partners, data analytics providers, customer information management providers, legal and accounting services and other technology services) Business and marketing partners Affiliates
Internet or other electronic activity information: your device and browser type, your browsing and search history on our website, and information regarding your interaction with our website and our advertisements.	Vendors and third parties who perform services on our behalf or provide services to us (such as Internet service providers, payment processors, fulfillment partners, customer verification providers, customer support partners, data analytics providers, customer information management providers, legal and accounting services and other technology services) Business and marketing partners Affiliates

Sensitive Personal Information

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you, not to create profiles about any individuals or for any purpose other than providing our Service.

User-Generated Content

The Service may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Service, this content will be public and accessible by anyone. We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for

the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Service and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Service.

Personal Information of Minors

The Service is not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Service, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.

You can exercise your rights by submitting a request to legal@roanfragrances.com.

You can also opt out of the Google Analytics Advertising Features, including through ads settings in your web browser, ad settings in the mobile apps you use, the NAI's consumer opt-out, or Google Analytics opt-out.

Contact Us

If there are any questions or comments about this Privacy Policy and the ways in which we collect and use your personal information, or if you would like to exercise any and all of your rights, please contact us at legal@roanfragrances.com or by mail to the below address:

ROAN Fragrances
Attn: Legal Department
1632 First Avenue, Unit 104
New York, NY 10028